Day: February 17, 2019

• A Goffmanian Analysis of Pepsi’s “Live for Now” Advertisement

  [VIDEO] This week in COM 613 — Constructing Messages and Audiences, we were tasked with finding another “uh-oh” moment in strategic communication and suggesting some action items for an organization post-crisis. I chose to examine Pepsi’s “Live for Now” advertisement from 2017, which featured Kendall Jenner as the hero of peaceful protest.

  February 17, 2019

  Master’s Coursework