Hello from Iron Ridge Creative

Iron Ridge Creative is a video production studio focused on performance recordings and aerial visuals. Blending craftsmanship and storytelling, it creates cinematic, meaningful content — one frame at a time…

A Technological Pandemic: Considering the Relational Effects of Connectivity

Hello, smartphone, my old friend. I’ve come to scroll with you again. Because a message softly warning, left a sound while I was scorning. The division of attention in my brain still remains within the sound of silence…

Book Review: “Work’s Intimacy” by Melissa Gregg

Work’s Intimacy, by Melissa Gregg. Cambridge: Polity, 2011. Amazon Kindle Edition, 4474 locations. Reviewed by Ross Weathersbee…

The Border Crisis: A Divisive Social Media Issue With Little Chance of Consensus

Originally written for COM 638 – Strategic Communication for Global Audience at Queens University of Charlotte Introduction As with many political issues in the United States of America, there is always a debate. In the past, we consistently took to…

The Battle for Morality: Employee Branding & Doing What’s Right

Organizations battle for your identity every day. What’s stopping them from coming after your morality too? In this podcast, I speak with three employees—each from a different organization—to discover what employee branding practices they have…

6 Ways to Communicate Organizational Identity and Brand

You experience organizational identities and brands every day. By bringing your favorite Yeti cup to work, you may identify with a corresponding group of Yeti supporters. Those who listen to Bruce Springsteen may subscribe to his brand of American…

A Goffmanian Analysis of Pepsi’s “Live for Now” Advertisement

This week in COM 613 — Constructing Messages and Audiences, we were tasked with finding another “uh-oh” moment in strategic communication and suggesting some action items for an organization post-crisis. I chose to examine Pepsi’s “Live for Now”…

A Bergerian Analysis of United 3411

This week in COM 613, we were tasked with examining an “uh-oh” moment in strategic communication. I chose the United Airlines 3411 incident, in which a passenger was forcibly removed from the flight prior to departure…

Book Review: “Tribes” by Seth Godin

For my book review, I chose to listen to “Tribes” by Seth Godin. Published in 2008, this book uncovers the idea of tribes—a group of people brought together by a leader and an idea…

Entertainment Before Information: The Evolution of Video Marketing?

Imagine yourself scrolling through social media during some free time. A video pops up in your feed. Intrigued, you start watching. 10 seconds pass and the video has yet to pull you in. Your level of intrigue drops significantly. Before you even know…

3 Easy Ways to Build a Creative, Innovative Organization

What does it mean for an organization to be truly innovative? How can we foster a sense of creativity in an organization’s workforce? Why are innovation and creativity so sought after in organizations today? The answers to these questions are rarely…

Examining The Viability of Classic Management

In today’s organizational landscape, classic management is king. Is this classic management style still viable today? I would argue that, under certain conditions, a bureaucratic management style is an effective way to run an organization. This begs…

What Problems Can Effective, Ethical Communication Solve?

My decision to go back to school was initially motivated by professional necessity—my bachelor’s degree was getting me nowhere. Thankfully, it has since evolved into a motivation to better understand the art of communication, an aspect of humanity…

Sensing Good in My Community of Memory

Every organization has a purpose. Sometimes, it’s as simple as making money. Other times, it involves complex philanthropic goals or a “we want to be the best” mindset. Similarly, a “community of memory” is an “organizational conscience, retaining…

It’s Easier To Be A Keyboard Warrior Than A Public Speaker

For our assignment this week, we were asked to choose a national or international news article and review the reader comments that appear as responses. Right away, I feel like I knew what I was getting into. “Prepare for insanity,” I told myself…

Differentiation of Public and Private Space

This week, I was tasked with creating a presentation about the differentiation of public and private space, which is covered in Chapter 6 of Communication Ethics Literacy: Dialogue and Difference. I was particularly fascinated by this section of our…

Which Narratives Guide My Life & Actions

A narrative is a story agreed upon by a group of people. So which narratives guide my life and my actions?…

What’s Good? And No, I Don’t Mean “What’s Up”

What are the “goods” in my life? I certainly know what I like and don’t like about my life right now, but these goods are a lot harder to consider. What things do I do to promote my deepest wants and desires? I decided to think of some values that I…

Reflecting On My First Master’s Course

The past eight weeks have really flown by! Communication Fluency (COM 601) did a great job of introducing the study of communication and the guidelines of APA style…

Call Me By Your Name’s Equipment for Living

Kenneth Burke (1967) theorized that literature—and film according to Young (2000)—is “equipment for living” and more than capable of influencing its audience (p. 447–8). As such, Call Me By Your Name supplies equipment for living to homosexual males…

Applying Communication Theories To Film

As a filmmaker, I feel that my work relates closely to the semiotic, phenomenological, and rhetorical traditions of communication theory…